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The History of Jeans


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1980s-The Birth of Designer Denim
Cher in 80s jeans
Anthony Barboza/Getty Images
This decade is when designer denim was truly born. A 15-year-old Brooke Shields starred in a Calvin Klein commercial cooing, “Nothing comes between me and my Calvin’s,” bringing denim to the forefront of every fashion designer’s mind. Designer jeans became a true status symbol and brands like Calvin Klein, Jordache and Gloria Vanderbilt were among the most popular. Stonewash, acid wash and ripped jeans were some of the most popular looks, along with skinny leg cuts that were tapered at the ankle.
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